Marketing

Omnichannel communications made easy. Get a centralized CCM system to meet the insurance customer's rising expectations while reducing cost, improving ROI, and boosting efficiency.

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Solving the Complexity of Modern Direct Marketing

Direct marketers need the right technology to meet the customer’s ever-changing needs while also reducing costs and improving the ROI of direct marketing programs.

The need to leverage and optimize customer data across multiple campaigns and drive 1:1 personalization is not easy and requires the right tools to manage the complexity.It requires a platform to streamline dynamic and flexible messaging in a wide range of content and formats for better response rates. It needs a platform that can work at the speed of business, with rapid change management, while maintaining brand consistency and oversight.

Provide robust omni-channel content
Automate brand standards
Empower marketers with total control
Engage customers and boost ROI

Provide Content Customers Want

Customers expect more from communications in today’s digital world. Now, marketers can access intuitive tools to build interactive content that leverages customer data to create hyper-personalized communications with interactive graphs and charts, personalized videos, and in-document forms. Using customer taxonomies, marketers can deliver this rich content to each customer’s preferred channel at scale.

Deliver Dynamic Messaging at Scale

Deliver dynamic, interactive content in a wide range of formats across channels customers prefer for improved engagement.

Drive Results and Efficiency

Empower marketers to streamline the lifecycle of communications and give them control to make edits and updates.

Maintain and Manage Brand Standards

Build branding guides to automate branding and brand changes across all communication types while simplifying review and approvals.

Make Marketing Communications Smarter

Get intuitive tools to leverage customer data that helps marketers speak 1:1 to every customer – every time. With design tools developed for non-technical users, marketers control brand standards and messaging across all communication types. Use drag and drop and brand guides to build communications in pre-approved templates with pre-approved content.

From open rates to heat maps, marketers can track customer engagement on all types of digital content thus quickly discovering what’s working and what needs improvement to boost ROI.

Today’s consumers expect convenient digital experiences, personalized offers, and seamless interactions with their insurer.”

Celent

Ensure Brand Standards

Insurance marketers need to deliver dynamic communications in various formats sent to individual’s channel preferences at scale. They need to do all of this while also maintaining brand consistency and management.

With GhostDraft, marketers can develop brand guides that automatically apply to new or updated communications based on workflows built by non-technical users.
Insurance marketers using GhostDraft have access to a library of pre-approved content to easily reuse messaging across all types of communications and simplify change management.

GhostDraft makes it easy for marketers to build and manage review workflows with automated notifications to ensure messaging and documents are approved faster and easier than ever.

Implementation and consulting

GhostDraft 360 is the only platform built to manage the full insurance communications lifecycle. It empowers product, compliance, IT, and business teams to collaborate in one place—creating, managing, and delivering personalized, compliant documents with speed. From drafting to delivery, GhostDraft streamlines every step of the insurance forms and document process to help you drive operational efficiency and speed to market.

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