40
+
Years of pioneering digital communications
About GhostDraft
For over 40 years, GhostDraft has helped hundreds of insurers simplify complex forms and documents. We empower teams to create personalized, compliant, and omnichannel communications that enhance customer experiences and operational efficiency.
Our Story
Where We Started
GhostDraft began in 1984 when entrepreneurs Mark Todes and Mendel Karpul launched one of the first document composition engines. His vision to simplify complex documents set the stage for GhostDraft’s evolution into a global, cloud-based leader in insurance communications.
Our Mission
What Drives Us
We believe communication is at the heart of every insurance experience. Our mission is to help insurers create better, faster, and more personalized conversations that drive loyalty, boost efficiency, and reduce risk.
Our Culture
Who We Are
We are a passionate team of insurance and tech experts who care deeply about our customers’ success. Collaboration, curiosity, and care are at the core to how we work.
Our Innovation
What Is Next
From AI-driven document automation to integrated core system solutions, we’re building the future of insurance communication—innovating with purpose so you can move faster, stay compliant, and deliver standout customer experiences.
Proven Experience
Trusted by insurers for speed, scale, and proven results.
120
+
Insurance customers across the US
20
+
Core system integrations
8,000
+
Pre-built bureau forms
100
%
Implementation success
<
90
Days to go live
Meet the GhostDraft Leadership Team
We’re led by a group who encourages new ideas, challenges our teams, and questions conventional thought to unlock innovation and creativity at every turn.
Layla Muth
GhostDraft
Chris Daniel
Sapiens
Wayne Toms
CEO
With over 20 years of executive leadership experience in the technology and media industries, Wayne combines a strong technical background with his passion for strategy to lead the GhostDraft business.
Mark Todes
Founder
Recognized for his pioneering vision in the insurance-tech sector, Mark founded GhostDraft and now guides its evolution with deep expertise in document generation and digital communications.
Peter Ottermann
CTO
Peter has spent more than 25 years in product management and development, leading GhostDraft’s engineering teams and driving continuous innovation across the GhostDraft suite.
Angie Winn
Head of North America
Angie leads GhostDraft’s North American business development and alliance strategy, combining decades of partner-ecosystem experience with a commitment to client success.
Joanne Irvine-Smith
VP, Product Development
Joanne has more than 25 years of software design and development experience and brings deep expertise in product management, leading GhostDraft’s strategic direction and product roadmap.
Laurence White
EVP of Sales
With deep expertise in insurance software and solutions, Laurence ensures GhostDraft delivers the right tools and strategic guidance so your organization gains maximum value from our platform and accelerates digital transformation.
Ed Beach
VP, Sales
Ed brings a proven track record of building scaled customer relationships across industrieshe’s dedicated to your onboarding, success and expansion, ensuring GhostDraft grows with you and your business goals.
Kim Cook
VP, Strategic Alliances
Kim leads GhostDraft’s ecosystem alliances so you benefit from seamless integrations, partner-driven innovation and extended capabilities that make our platform more powerful and aligned with your technology stack.
Rebecca Angell
VP, Strategic Alliances
Rebecca brings over 20 years of software and consulting experience across multiple industries to the GhostDraft team. Her unique approach to customer success, combined with professional services and partner marketing expertise, creates a winning combination for strategic partners and joint customers.
Our Values
Excellence
Excellence means committing to consistently high standards in everything we do. We recognize perfection isn’t possible, yet we strive to deliver timely, high-quality solutions that create meaningful value for our customers.
Respect
Respect means valuing every person’s experiences, perspectives, and time. We approach interactions with empathy, professionalism, and openness, ensuring everyone feels heard, included, and appreciated.
Ownership
Ownership means taking accountability for our work, decisions, and impact. We approach challenges with determination, act with purpose, and contribute to success with pride, responsibility, and a commitment to excellence.
Teamwork
Teamwork means combining our diverse strengths, ideas, and skills to achieve shared success. We collaborate openly, support one another, and trust our teammates to act with integrity and uphold our values every day.
Continuous Improvement
Continuous Improvement means challenging the status quo and embracing innovation. By learning, adapting, and experimenting, we pursue steady growth and breakthrough progress that helps us perform better tomorrow.
Need More Info on Our Solutions?
Discover how GhostDraft can help you create better experiences, greater efficiency and more agility across any platform.
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