5 Ways Insurers Can Create a Great Digital Customer Experience

June 15, 2017
This is an introduction to a 5-part series on how insurers can create a great digital customer experience.

Every interaction you have with your customer – even the simplest correspondence – shapes their experience with you. The internet is a vast resource of information, and millennials are taking advantage of it. Before you even communicate with them, they are forming their opinion of you based on your website, company reviews, and social media postings.
It’s clear the traditional methods of corresponding and interacting with your customers and agents no longer satisfy consumer demand and have become outdated. Digitally innovative brands like Amazon have transformed the expectation for customer experience, proving just how much it can influence a company’s ability to skyrocket above their competitors. 
Digital customer experience is the new competitive playing field, and these business-to-consumer companies have proven the importance of customer communications.
Visit ITAPro's website to read the rest of the article and learn the five ways insurers can create a great digital customer experience.
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